Senior Creative: Julianne Hough + Nicholas Pratley
Photography + Videography: Hunter So

MiMu worked as associate creative director alongside Emmy Award winning choreographer Julianne Hough on the brand development and launch of her fitness brand KINRGY.

Contributions include branding, marketing, programming, art direction + conceptualization.

Inspired by the elements, a key pillar to the brand, these images served as KINRGY's first marketing campaign. A short film was also produced and played during the KINRGY segment of Oprah’s 20/20 Vision Tour.